Ad Hominem
From the Latin, meaning 'to the man'. Another somewhat cowardly tactic, Ad Hominem directs the attack to the person rather than the proposition. When used in a fallacious argument, Ad Hominem works like a character assassination. It is incorrect to link the quality of an argument to the character of the person who espouses that argument.
There are several types of Ad Hominem, like to know more? Click https://www.youtube.com/watch?v=qBkj-AYYg7w
How it Works:
I will sidestep your proposition and focus on something else about you to cast everything you say in a negative light. How can we take advice on relaxing firearms regulation from somebody who grew up culling rabbits on an outback station. He clearly enjoys shooting innocent creatures.
Example:
Don’t listen to Mary, she is always being bossy to her colleagues' work like she can do better. Rather than address Mary argument, the rhetor attacks Mary herself.
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