Sunday, November 11, 2018

Fallacies that Affect Business Decision Making - Bandwagon

Bandwagon

The bandwagon is applied when it is assumed the audience is not sure how to act.  So, they will look to the choices made by others.  It is even more compelling to follow the choices of other people like themselves.  This is a popularity fallacy.  Of course, the fact that any given conclusion is a common choice does not render it correct.

The Bandwagon logical fallacy should not be confused with the influence principle, although you will see a connection.  If, by chance, you have attended a mojologic or 6 Degrees workshop, you may have heard us reference Cialdini's principles of influence - one of which is social proof. 


How it works:
I will support my assertion with facts and statistics that indicate widespread consent.  95% of Fortune 500 companies use this supply chain management system therefore this is the right choice for you.

Example: 

Manager:" I think we should higher our products' price as for now, other companies also do the same thing."

To know more about Bandwagon, click https://www.youtube.com/watch?v=a0sA3GcGlYI

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